An IP address is a unique identifier assigned to your website’s server. It allows browsers to locate and load your content.

Dedicated IP addresses provide benefits like improved email delivery and easier SSL setup. See comparison at best vps hosting.

Shared IPs are common in basic hosting plans, but may impact performance or security if neighbors misbehave.

Your IP address also determines geolocation, which can affect SEO for local search.

Choosing the right IP option depends on your needs for control, security, and flexibility.